Most people really want their work to be purposeful. But beyond a vague, generic “I want to help people,” most can’t define what that means. This makes it darned impossible to land the right helping-people job, perfect clients for your meaningful business, or donors for your non-profit agency.
Fortunately, you can learn much of what you need to know about purpose-finding and marketing strategy from a 99 cent box of Trader Joe’s tissue. Continue reading